Taste The Crunch Berries

Wake Up and Smell the Crunch Berries

Crunch Berry Craze

Did you know Cedar Rapids is home to the world’s largest cereal plant?

Quaker Oats, located in Downtown Cedar Rapids, produces more than 26.7 million pounds of Cap’n Crunch’s Crunch Berries each year! Some days, as you wander through the city, you can smell it in the air. Locals fondly call it ‘Crunch Berry Day.’

Although you can’t visit the facility in person, the Cedar Rapids community has embraced the tasty treat.

World Record

The Cedar Rapids community broke an unofficial WORLD RECORD in 2025 for the largest breakfast cereal gathering!

2,410 people took a bite of Cap’n Crunch’s Crunch Berries at the same time in Greene Square Park, solidifying our status as Cereal Town USA!

Taste the Crunch Berries

Crunch Berries aren’t just for breakfast. Cedar Rapids spots are serving up playful twists on this childhood favorite all around town. Start sweet at Almost Famous for a delicious Crunch Berry Day popcorn mix, or visit Sweet Mercantile with a Crunch Berry Blast sundae. Hit the savory side at Black Sheep Social Club and bite into the Crunch Town Fish Nuggets.

Prefer to drink your cereal? Stop at Lion Bridge Brewery for a Crushberry Sour, or visit 350First inside the DoubleTree Hotel for a Crunchberry Punch cocktail.

Unexpected Delights

FOOD

Captain Crunch Shake, Czech Town Station
Crunchberry Day Popcorn, Almost Famous Popcorn
Crunchberry Blast Sundae, Sweet Mercantile
The Cedar Rapidian Scone, Feedwell Bakery: offered seasonally
Crunch Town Fish Nuggets, Black Sheep Social Club
Crunch Berry Brioche French Toast, Salsa Guy Cafe

ALCOHOL DRINKS

Crunchberry Punch Cocktail, 350First
Crushberry Sour Beer, Lion Bridge Brewery
Crunch Berry Martini, Crosby's

Take it Home

Can’t leave town without a little Crunch Berry cheer? Cedar Rapids makes it easy to pack up the fun with colorful merch and keepsakes that’ll make you smile every time you think of your visit.

Be sure to visit RAYGUN for t-shirts, mugs and more items that show our Crunch Berry pride, or stop into Indigo River Company for crunch berry scented soap.

What's your favorite Crunch Berry products and treats? Let us know at info@tourismcedarrapids.com.

Fun Fact: Cedar Rapids is also home to a large General Mills plant which produces event more national favorites like Honey Nut Cheerios and Lucky Charms.