AMA Across Iowa - Cedar Rapids Luncheon

Overview

The Iowa Chapter of the American Marketing Association (AMA Iowa) is launching a new initiative sparked by community feedback. We’re hitting the road to connect with marketers in local communities, share fresh insights, and spark new conversations. Whether you're just starting on your marketing career path, experienced marketer, or want to be part of a larger team, this series is your opportunity to rediscover what connects us.

Presentation: Leveraging AI in Marketing

Presenter: Ryan Shenefelt with de Novo Marketing

Tired of hearing about AI without knowing how to actually use it? Let's get real. This session is for marketers who want to put AI to work right now. We'll show you how to use simple AI tools to create killer meta descriptions that get clicks. We’ll also cover how to keep your brand's voice consistent across everything you write, from emails to social media posts. You'll learn the secret to setting up custom instructions in ChatGPT so you stop wasting time with bad outputs. Plus, we’ll walk through how to protect your company's data by turning off training. Come learn some practical, no-nonsense ways to make AI an actual part of your marketing toolkit.

Key Takeaways:

1. Learn to use AI tools to quickly write compelling meta descriptions that improve your search engine rankings and get more clicks.

2. Discover how to use AI to maintain a consistent brand voice and tone across all your marketing content, no matter the platform.

3. Understand the power of custom instructions in ChatGPT to get more precise, usable outputs, and learn how to turn off data training to protect your company's information.